It is well documented that delays in clinical trials have huge cost
implications for the pharmaceutical industry, anywhere between $800k - $5.4m
per day. Achieving study enrolment targets in a timely fashion is imperative.
However, global participant perceptions of clinical trials demonstrate there
is a lack of awareness, knowledge and understanding creating one of the
biggest challenges to study enrolment.
Recognising this, Fast4wD Ogilvy has developed recruitment and retention
programmes to fully engage with participants and potential participants
along the clinical trial journey. Solutions are developed for each specific
study to reach out to potential participants to make them aware of the a
particular clinical study, fully inform them about the study and ultimately
enrol them and keep them enrolled to achieve your recruitment and retention
targets.